"Heiko Desens, global creative director and head of innovation at Puma, said that they wanted to do something looking into the future." “Nobody knows exactly where the future is going, so we allowed ourselves to be experimental"
[ Vogue ]
Our approach to Web3 this year has been about engaging communities, both testing and learning. We knew that we wanted to connect both digital and physical worlds",said Adam Petrick, PUMA’s Chief Brand Officer
[ High Snobiety ]
Adam Petrick, PUMA’s Chief Brand Officer. “Given the boundaries we are pushing from a product design and digital standpoint, we found it fitting to bring Black Station back as a new portal for digital exploration across fashion, sport performance, our heritage classics, and innovation.”
[ puma.com ]
"There's great value in knowing our buyers, their sizes and location, prior to going into production of these exclusive drops," he said, highlighting exactly where the game is changing.
[ HighSnobiety ]
“Big picture, we believe technologies like game engines, AI, haptics, and spatial sound will be as important to the future of Web3 as blockchain is,” Danahy said. “At the end of the day, it comes down to experiences that generate emotion and we put that at the center of any project we work on.”
[ HighSnobiety ]
DRIVERLESS was designed as part of a Virtual Reality (VR) installation for the Tokyo Motor Show 2017. Hitachi wanted the audience to experience a list of Hitachi’s self-driving car features while immersing them into a world of synchronicity, harmony and elegance.
[ Caleb Slain - director]
The Hitachi booth at the Tokyo Motor Show features a driving simulation so popular that it draws long lines every time. Visitors can experience safe, highly secure and comfortable autonomous driving in the VR (Virtual Reality) Theatre
[ Tokyo Motor Show Guide ]