OUR CLIENTS
Project
PUMA BLACKSTATION
"Heiko Desens, global creative director and head of innovation at Puma, said that they wanted to do something looking into the future." “Nobody knows exactly where the future is going, so we allowed ourselves to be experimental"
[ Vogue ]
Our approach to Web3 this year has been about engaging communities, both testing and learning. We knew that we wanted to connect both digital and physical worlds",said Adam Petrick, PUMA’s Chief Brand Officer
[ High Snobiety ]
Adam Petrick, PUMA’s Chief Brand Officer. “Given the boundaries we are pushing from a product design and digital standpoint, we found it fitting to bring Black Station back as a new portal for digital exploration across fashion, sport performance, our heritage classics, and innovation.”
[ puma.com ]
"There's great value in knowing our buyers, their sizes and location, prior to going into production of these exclusive drops," he said, highlighting exactly where the game is changing.
[ HighSnobiety ]
“Big picture, we believe technologies like game engines, AI, haptics, and spatial sound will be as important to the future of Web3 as blockchain is,” Danahy said. “At the end of the day, it comes down to experiences that generate emotion and we put that at the center of any project we work on.”
[ HighSnobiety ]
VERSES
Project
HITACHI DRIVERLESS
DRIVERLESS was designed as part of a Virtual Reality (VR) installation for the Tokyo Motor Show 2017. Hitachi wanted the audience to experience a list of Hitachi’s self-driving car features while immersing them into a world of synchronicity, harmony and elegance.
[ Caleb Slain - director]
The Hitachi booth at the Tokyo Motor Show features a driving simulation so popular that it draws long lines every time. Visitors can experience safe, highly secure and comfortable autonomous driving in the VR (Virtual Reality) Theatre
[ Tokyo Motor Show Guide ]
To come up with those elaborate viewpoints without ever cutting the shot or disorienting the viewer, we started brainstorming directly in the 3D environment and visualizing early in the creative phase. This allowed us to understand the sensations and limits we were dealing with.
[ Gregoire Davenas - director ]
VR exhibits were popular at the 2017 Tokyo Motor Show
[ CNET ]
Project
MARNI WEAREWEAR
WEAREWEAR is Marni's first steps into the Metaverse with a 3D interactive shoppable experience created with FTR World.
In Marni’s virtual world, people can view selected pieces from the SS22 collection worn by digital avatars of the show’s models and performers, who have been 3D scanned and digitally transposed.
[ Vogue ]
"It’s about wonder and discovery. This almost surrealistic wonder. But surreality is still inspired by reality." - Francesco Risso
[ High Snobiety ]
"This is fascinating for me [as I’m] the complete opposite of that. I’m learning a lot from them, even though I wouldn’t even know how to start in the creation of an avatar. They’re still grounded on artistic approaches, and it’s actually very cinematic, the way they work." - Francesco Risso
[ High Snobiety ]
"The moment you decide to see something from a screen, you’re going to let go of something. But in this new medium, there are opportunities to paint what we see in a different way. I think it can actually connect with more sensoriality rather than tactility, and still create in our minds the curiosity of what we are seeing. " - Francesco Risso
[ High Snobiety ]
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